The great white shirt
Just one Idea
I started out with one idea - to raise the standard of quality for apparel for women. I’ve been a product geek since I can remember and I am awe-inspired when I see my clothes worn by the women they were intended for - those who appreciate quality, durability and great style. It warms my heart to see a generation’s worth of the brand I started 29 years ago still worn today. From my 25-year-old niece scoffing pieces from her mom’s closet, college students’ thrift shop finds to customers showing up in my store wearing items over ten years old that are still holding up and wearing well. Favorite pieces - that’s my mission - creating beloved items of clothing that customers can wear and wear again. From one generation to the next....With love and gratitude,
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